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Advertising media selection : ウィキペディア英語版
Advertising media selection

Advertising media selection is the process of choosing the most cost-effective media for advertising, to achieve the required coverage and number of exposures in a target audience.
==Performance==
This is typically measured on two dimensions: ''frequency and ''spread''.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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